Today I want to talk to you about the four features you need on your online store to get more sales and increase your revenue.
The number one thing you need on your online store is email marketing and if you have to remember only one thing from this video, it’s that. You need to integrate some sign-up forms on your website so that your visitors can opt-in for your newsletter and you can keep in touch with them and bring them back to your store. To do that you can use any email provider MailerLite, MailChimp, Vovio.
There’s a few out there and I can link to it below the video and they’re all really easy to use, you don’t need to know any coding skills to integrate on your website and that’s really the first step to a successful shop. Now that also means you need an email marketing strategy meaning that once you’ve got all those email addresses, what are you going to do with it and I have a free guide.
The second feature that’s really crucial to a successful store is cross-selling. Cross-selling is a fancy word for something really simple, it’s a sales strategy used to get your customers to purchase more by offering them to purchase a related item to the one they’ve already decided to buy. A great example of cross-selling is the standard McDonald order. If you’re buying a burger, the first question they’re going to ask you is “Would you like some fries with that?” That’s a typical cross-selling strategy and if you’re using Shopify, most themes already have this feature built in and same if you’re using Woo Commerce and WordPress and not Shopify, it’s actually already built into the software itself.
So you don’t really have to worry about it but I just want you to make sure that it’s enabled and that it’s working properly. If you want to take it one step further you can also download some plugins and addons that will let you take the feature a little bit further by letting you end picking the items and the cross sales that you show your customers. Or by letting you set it to automatic meaning that those related items are going to update automatically depending on what the visitors have viewed on your website or what they’ve already added to their cart.
The next feature is called cart recovery and cart recovery is a really powerful tool that lets you follow up with visitors who’ve browsed your website, put some items in their cart but didn’t finish their order meaning they left the website and didn’t actually purchase. What you can do is send automatically an email an hour after they left the website letting them know that, you know, your items are still in the cart, how about coming back to the website and finishing your order now and you’d be surprised at how many sales you are able to recover this way and how many people are actually willing to come back to your website and finish their order.
If you’re using Shopify this feature is actually built into their $79 plan, I believe, you might want to check this out but the pricing can always change. If you’re using WordPress and WooCommerce there’s also a plugin that you can purchase and download and that will let you add this feature to your store.
The last essential feature that you need to have on your online store is as simple as product reviews. Did you know that 70% of customers look reviews or ratings before making a final purchase? 70%, so I know a lot of people tend to disable this feature when they’re just starting out because they think that it looks a bit weird if it stays empty and no one actually writes a review. But the day someone is ready to write one, you need to have this enabled, so leave it on and make sure to ask family or customers if they’re willing to write a product review, you can do that in a cross-purchase email, you can even entice them to do it with a discount on their next order for example.
So let’s sum up, there are four features you need on your website. The first one is email marketing, then comes across selling, then cart recovery, and finally product reviews. There’s plenty more you could do and as you grow you’ll be able to add more features to your online store but these are the four essential if you’re just starting out and need to know what to focus on and if you take some time to set this up properly, you’ll have a very solid foundation for a very successful handmade shop.